Taming The Diabeastie

the low carb way

  • Pages

  • Enter your email address to subscribe to this blog and receive notifications of new posts by email.

    Join 16 other followers

  • August 2006
    M T W T F S S
    « Jul   Sep »
     123456
    78910111213
    14151617181920
    21222324252627
    28293031  
  • Categories

  • Most Popular Recipes

  • Older Posts

  • Recent Comments

    Solitary Dancer on Resurrection
    Katy on Resurrection
    Neyla Craven on 3 Minute Microwave Bread
    Solitary Dancer on Time Out
    roz on Time Out
    Solitary Dancer on Cauliflower ‘Tater…
    Melinda on Cauliflower ‘Tater…
    Low Carb Breakfast O… on Egg Salad
    Solitary Dancer on 3 Minute Microwave Bread
    Kristin on 3 Minute Microwave Bread
    Arleen Skidmore on Sweetened Condensed Milk …
    Margaret on Brussels Sprouts with Pecans a…
    Bekah on Cheesy Chicken Cabbage Ca…
    Mock danish | ZyDra on Mock Danish
    lowcarbconfidential on Revival
  • Meta

  • Blog Stats

    • 269,558 visitors

Folgers Launches Gourmet Blends

Posted by Solitary Dancer on August 28, 2006

Here’s a post copied from SlashFood I thought you would like

Folgers Launches Gourmet Blends

Folgers, the coffee formerly known as the best part of waking up, is aiming further change its image by branching out into gourmet coffees. With new and improved packaging, new and improved flavors and a $20 million dollar advertising campaign, the company is hoping to prevent to loss of customers as these days “a gourmet version of coffee is the new standard.”

But since the name of Folgers is associated with being an “everyday” coffee, not a premium coffee, they had to create a new category of coffee that wouldn’t alienate their no-frills customer base. Market research told the Folgers executives that people who drink their coffee will “save” premium coffees for special occasions. So, to appeal to existing customers while potentially attracting new customers, the new Folgers Gourmet Selections are “gourmet-inspired coffee [and can] be consumed on an everyday basis.”

Folgers has had mixed success with its recent product trials, so it’s too early to say for certain whether they will be a success. You can get a free sample here if you want to try it before it hits shelves in September.

Tags: folgers, coffee, slashfood, folgers+gourmet

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: